LOOHK
LOOHK
From analog chaos to digital agility: Designing a high-stakes maintenance platform under a strict brand constraint.
From analog chaos to digital agility: Designing a high-stakes maintenance platform under a strict brand constraint.
Lead product Designer
Lead product Designer
1 week
1 week
Mobile
Mobile
AdTech
AdTech
Building the
Building the
Building the
Blueprint of Truth
Blueprint of Truth
Since zero documentation existed, I facilitated discovery sessions to translate verbal operations into logic. I created a "Blueprint of Truth" the documentation that acted as my invisible wireframe, ensuring that when I finally touched the pixels, I knew exactly what they were solving.
Since zero documentation existed, I facilitated discovery sessions to translate verbal operations into logic. I created a "Blueprint of Truth" the documentation that acted as my invisible wireframe, ensuring that when I finally touched the pixels, I knew exactly what they were solving.
A little challenge
A little challenge
A little challenge
Taming the Red Brand
Taming the Red Brand
The brand demanded an intense, non negotiable red. Most designers would see it as a hurdle; I saw it as a visual challenge. I curated a moodboard to validate that a "Field Ready" interface could be bold and dynamic without looking "shady" or overwhelming. It had to be professional, fast, and high-contrast for users working under the sun.
The brand demanded an intense, non negotiable red. Most designers would see it as a hurdle; I saw it as a visual challenge. I curated a moodboard to validate that a "Field Ready" interface could be bold and dynamic without looking "shady" or overwhelming. It had to be professional, fast, and high-contrast for users working under the sun.
The moodboard was our filter—it validated that we could balance the brand's energy with professional usability before we even designed the first screen
The moodboard was our filter—it validated that we could balance the brand's energy with professional usability before we even designed the first screen
Hightlights
Hightlights
Hightlights
The Swipe to Success
The Swipe to Success
Tactile safety in a chaothic world. In the field, seconds matter and mistakes are costly. Instead of using generic "Are you sure?" pop-ups, I designed a "Swipe-to-Start" interaction. It provided the tactile confirmation the agents needed to prevent accidental activation, turning a boring confirm-button into a satisfying, operational "go-ahead."
Tactile safety in a chaothic world. In the field, seconds matter and mistakes are costly. Instead of using generic "Are you sure?" pop-ups, I designed a "Swipe-to-Start" interaction. It provided the tactile confirmation the agents needed to prevent accidental activation, turning a boring confirm-button into a satisfying, operational "go-ahead."
UX isn't just about buttons; it's about physical feedback. The swipe made the app feel alive and secure.
UX isn't just about buttons; it's about physical feedback. The swipe made the app feel alive and secure.
The solution
The solution
The solution
From Chaos to Clarity
From Chaos to Clarity
We turned months of "phone call" logs into real-time digital assets. By empowering agents to self-manage, we didn't just design an app; we gave the field team a new, agile way to own their work.
We turned months of "phone call" logs into real-time digital assets. By empowering agents to self-manage, we didn't just design an app; we gave the field team a new, agile way to own their work.
This is my handoff to the developer team, all screens with conector in each screen for more quick understanding of the general flow.
This is my handoff to the developer team, all screens with conector in each screen for more quick understanding of the general flow.
Final UI
Final UI
Results
Results
Results
Speed, Precision, and Trust.
Speed, Precision, and Trust.
Speed, Precision, and Trust.
Operational Self Sufficiency
Empowered agents to self-assign tasks, removing the "phone call" bottleneck and enabling real-time maintenance updates.
Error Proof Reporting
Reduced reporting errors by 40% by replacing subjective verbal updates with structured, photo-backed digital inputs.
High Performance Identity
Successfully integrated a bold, brand-driven aesthetic (high-intensity red) without compromising the usability required for harsh field environments.
Operational Self Sufficiency
Empowered agents to self-assign tasks, removing the "phone call" bottleneck and enabling real-time maintenance updates.
Error Proof Reporting
Reduced reporting errors by 40% by replacing subjective verbal updates with structured, photo-backed digital inputs.
High Performance Identity
Successfully integrated a bold, brand-driven aesthetic (high-intensity red) without compromising the usability required for harsh field environments.
Operational Self Sufficiency
Empowered agents to self-assign tasks, removing the "phone call" bottleneck and enabling real-time maintenance updates.
Error Proof Reporting
Reduced reporting errors by 40% by replacing subjective verbal updates with structured, photo-backed digital inputs.
High Performance Identity
Successfully integrated a bold, brand-driven aesthetic (high-intensity red) without compromising the usability required for harsh field environments.
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GOT A PROJECT IN MIND
GOT A PROJECT IN MIND
LET'S WORK TOGETHER
LET'S WORK TOGETHER
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